A new study reveals tech companies are largely abandoning traditional press releases. They now favor communicating directly through X. The research shows this shift is accelerating. X offers faster information sharing. It also reaches wider audiences instantly.
(Study Shows X Has Replaced Traditional Press Releases for Tech Companies)
Tech firms find traditional press releases too slow. They say news cycles move quicker now. Waiting for media pickup feels outdated. X lets them share updates immediately. They control the message completely. This avoids media interpretation or delays.
The study examined hundreds of tech companies. Large and small firms participated. Most reported using X for major announcements. Product launches, funding news, and executive changes go live on X first. Traditional releases follow later, if at all. Often, they serve just formal documentation.
Experts say X provides direct audience engagement. Companies interact with users in real time. Feedback is immediate. This interaction is valuable. Traditional releases offer no such dialogue. They are static documents sent into the void.
Speed is another critical factor. Tech moves fast. Companies need instant communication. X delivers this. A tweet goes global in seconds. A press release might take hours or days to gain traction. For breaking news, that delay is unacceptable.
The research also noted cost savings. Press release distribution services charge fees. Maintaining media lists takes effort. X is free and direct. Companies build their own follower base. They speak straight to customers and investors.
(Study Shows X Has Replaced Traditional Press Releases for Tech Companies)
This trend signals a broader change in tech PR. Media relations remain important. But the primary announcement channel has shifted. X is now the starting point for tech news. Journalists often learn stories there first. They then seek details from the companies.