Facebook announced a new program today called Local Fisheries. This program helps small fishing businesses and fish farms sell directly to nearby customers using Facebook tools. Facebook wants to support local food systems and provide fresh seafood options.
(Facebook Launches Local Fisheries)
The program connects small fisheries directly to people in their communities. Businesses can use Facebook Pages and Instagram profiles to show their fresh catch or farmed fish. They can post pictures, update availability daily, and share their stories. Customers find these businesses easily using location tags. Orders happen through Facebook Messenger or Instagram Direct Messages. Payment is handled securely within these apps. This cuts out middlemen and keeps prices fair. It also ensures fish is very fresh.
(Facebook Launches Local Fisheries)
Facebook partners with local governments and fishing experts for this. They ensure all businesses follow food safety rules. Facebook provides simple online training. This training covers digital marketing and safe online sales. The goal is to help small fisheries grow using free tools. The program started testing in coastal areas last month. It will expand to more regions over the next year. Facebook sees this as part of its effort to boost local economies. Small fisheries gain new customers close to home. Communities get reliable access to local seafood. Facebook believes technology should help real people and local businesses thrive together. The rollout continues through the coming months.