Facebook tests new groups focused on specific interests. This aims to create smaller social circles within the platform. People might join groups just for birdwatching fans or local gardening enthusiasts. These groups are called “vertical communities”.
(Facebook tests interest-based community segmentation for vertical social circles)
The test is happening now. It involves a small number of users globally. Facebook wants to see if people prefer these niche spaces. The company believes users want deeper connections around shared passions. This move targets apps like Discord and Reddit. These apps are popular for topic-focused discussions.
Users in the test see new group suggestions. These suggestions are based on activities they already like on Facebook. The suggestions also consider groups their friends join. The goal is connecting people with similar hobbies faster. Facebook hopes this helps users find their people.
It could mean fewer large, general groups. Instead, users might see more specialized communities. A cooking group could split into baking experts or vegan chefs. Facebook thinks this makes groups more relevant. People might engage more in smaller, focused spaces.
The feature uses existing interest data. Facebook analyzes user activity and profile information. This helps identify potential niche communities. The company says privacy settings remain unchanged. Group admins control membership and content rules.
(Facebook tests interest-based community segmentation for vertical social circles)
Facebook sees groups as vital for engagement. This test explores making them even more targeted. Success depends on user adoption and feedback. The social media giant faces competition for online communities. Adapting groups is key to keeping users active. Results from the test will guide future development.