The price of color TV has risen by 30%, will it keep go up ?
"The price of color TVs has risen recently." On April 25, the reporter learned when visiting an electric store in Haizhu District that since the beginning of this year, as the prices of raw materials have risen, the prices of various home appliances have risen. exception. Aoweiyun data shows that as of mid-April, the average sales price of color cables in my country this year has increased by 1053 yuan year-on-year, an increase of nearly 30%, and the average online sales price has increased even close to 39%. Industry insiders believe that the rise in the average price of color TVs is inseparable from the reality that the supply of upstream materials and parts such as panels exceeds demand.
From the perspective of the panel market, from May 2020 to March this year, LCD panels in the upstream of color TVs have been rising for 11 consecutive months, becoming the longest and largest price increase cycle in history. According to the reporter\'s understanding, market analysis generally believes that this trend will not be significantly adjusted in the short term.
In addition to TV panels, the rising prices of raw materials such as copper foil, fiberglass cloth, and epoxy resin have driven the increase in the cost of PCBA modules. In addition, unexpected events such as the power outage of UMC\'s Hsinchu plant, the Fukushima earthquake in Japan, and the snowstorm and power outages in Texas have frequently aggravated the shortage of chip supply, and the supply of memory and flash memory has also been urgent. "The general rise of these materials in the industry chain has indeed brought a lot of cost pressure on the retail side." Industry insider Zhang Liangjun said.
In the face of rising costs, major color TV brands have made different strategic adjustments. The reporter learned that many TV manufacturers recently announced price increases. On April 8, Xiaomi, which has ranked first in color TV shipments in the Chinese market for eight consecutive quarters, issued price adjustment instructions. The reporter learned that only two months after the first launch, the current price of the Redmi MAX 86-inch has risen to 9,999 yuan, an increase of 2,000 yuan from the 7,999 yuan offer price. It is understood that TCL also announced an increase in TV product prices in March and said the overall increase was between 5% and 8%. In addition, foreign brands such as Sony and Samsung have also joined the price increase army. In March of this year, Skyworth TV launched the 88-inch high-end OLED TV W92 with a starting price of 19,999 yuan. On April 25, the reporter browsed the brand\'s official self-operated store on an e-commerce platform and found that the price of the product had been raised to 218,888 yuan. Industry experts pointed out that color TV price increases will continue until at least the end of 2021.
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