The company that I work for in Singapore has never really put out any advertisements before in its history. For basically the entire history of the business, we have relied on word of mouth in order to get the word out about our company and the products and services that we are offering. It has worked well, but I think it has reached a limit and so we are trying to find a video production house in Singapore e that we can hire to produce some videos for our company, that will serve as advertisements and help us to get more customers.
It is very importnat that we are able to find some new customers, because if you do not refresh your pool of clients with new customers every so often, then it is almost guaranteed that your business is going to stagnate at some point. This is definitely something that we would like to avoid, as we are at a point where we are trying to expand our operations and offer some new products and services. But we can’t do that unless we have demand for the new products and a healthy base of customers to sell them to.
We have had little growth in new customers in the past year, and so we are going to try to do some new things to find new customers. Top on the list is the advertisements, but there are other things being done as well. We are also going to upgrade the website for the company, and part of that is going to involve putting some informational videos on the website for potential customers to watch and learn more about our products. We are going to need to have those videos produced as well, and hopefully by the same company that we have produce the advertisements.